Whisp: a weekly Instagram content plan built from your own posts

Whisp in 15 seconds

What the video says

Monday. No idea what to post.
Whisp plans your week, built from your own posts, not generic advice.
Bring your own idea and get a straight answer from an advisor that has read your posts.
Then it shows you how to shoot it, shot by shot: the shot, the angle, the movement and where the phone goes.
Know what to post this week.

It has read your posts. A chatbot hasn’t.

Ask a general AI what to post and you get advice written for anyone. Whisp reads what you actually posted and compares each post with your typical one. When it says something works for you, it can point to the post.

What Whisp reads

The caption, the cover and every carousel slide
The words you say in your reels, when transcription is on
The comments people leave, if you give permission. Never who wrote them.
Instagram’s own numbers for each post. Unknown stays unknown, never zero.

Bring your own idea. Get a straight answer.

Tell the Advisor what you want to make. It answers like a marketing manager who knows your account: a verdict first, backed by your own past posts, which it can show you side by side.

If it disagrees, it says so once. Then it backs your call and helps make your version as strong as it can be. Short on time? You get a lighter version beside the best one. A risky idea becomes a test, with one thing to watch.

The conversation ends as a post in your week, not a chat you forget.

Advisor

Example

You: I want to film myself decorating a cake in one take. No cuts, no talking.

Advisor: No talking suits you: your two hands-only reels, the croissant one and Saturday’s loaves, both did better than your typical post. My worry is the one take. A whole cake is a long shot, and people tend to leave before the finish. I’d cut it to the three moments where the cake changes most.

You: I still want one take. That’s the point.

Advisor: Your call. Here’s how to give it the best shot: open on the last swirl of icing, then go back to the bare cake, and speed up the middle when you edit. We’ll treat it as a test against your typical reel.

Noted: You want to try one-take reels

Reel · Your idea

Test

One cake. One take. No cuts.

We’re testing:: Whether one unbroken take holds people as well as your usual cuts
Watch:: How it does against your typical reel

Example for a neighborhood bakery. The real Advisor cites your own posts and their numbers.

How a week with Whisp works

1Monday: your plan
Two to four posts, sized to the time you have to film. Each has hook options, what to say, a call to action, a caption, and why it was picked. When you have a past winner, one post remakes it.
2During the week: film and post
Film mode turns a post into step-by-step cards: the shot, the angle, where the phone goes. You post it yourself. Whisp never posts for you.
3After posting: replies and results
Each post comes with a first reply and two follow-ups. Whisp reads Instagram’s numbers around each post, and you log the inquiries, bookings or sales only you know about.

Next Monday’s plan builds on what happened.

What a post in your plan looks like

Hooks to choose from, what to say, a reply for whoever responds, and a shot list that tells you where the phone goes. Pick an account type.

ExampleHook 1 of 3

What “sourdough” on a label doesn’t tell you

Carousel · Thursday · about 15 minutes to make

What to say: Slide by slide: what a long ferment is in one sentence, the three things to check on a label, and when you bake each morning.
Call to action: Comment SATURDAY and we’ll send you how to reserve a loaf.
Reply when someone responds: Thanks for asking. Saturday loaves can be reserved until Friday at 6pm. Want me to put one aside for you?

Why this post: Customers ask this at the counter, and a comment keyword turns interest into a reservation you can reply to.

Shot list

Example

Phone position 1: Propped on the shelf above the counter, looking down
- Your hands turning the loaf to show the labelTop-down · about 3s
- The crust cracking as you press itDetail · about 2s
Phone position 2: In your hand at chest height, back camera
- The open crumb after the first cutClose-up, push in · about 3s
- The Saturday shelf, filledMedium · about 3s

Example for a neighborhood bakery. Your posts are written from your own business and account.

You can see everything it knows.

Whisp keeps a short brief on your account, written from your real posts, plus the notes you’ve given it, like “won’t appear on camera”. It’s all in your profile, where you can change or delete any of it. When it saves something new, it says “Noted”, and you can undo.

While it works, it shows the steps it is really taking, like reading your recent posts or answering a question a customer asked.

What Whisp won’t do

Post, comment or send messages for you
Promise followers, growth or sales
Show a number Instagram didn’t report as zero
Invent numbers, customer stories or reviews

For small businesses and creators who get customers on Instagram

Service providers
Tutors, trainers, therapists, consultants. Clients reach you by DM or a booking link.
Local businesses
A studio, a salon, a café, a shop people walk into.
Online stores
People buy through the link in your bio.
Creators and personal brands
You’re growing an audience that books or buys.

Whisp asks what counts as a win for you (inquiries, bookings, sales or audience growth) and words your plan and your results around it. You’ll need an Instagram professional account; switching is free.

Questions people ask

How is Whisp different from asking ChatGPT or Meta’s AI?

Those tools write ideas from whatever you type, and they start from nothing each time. Whisp has read your own posts and knows how each one did against your typical post. It remembers what you told it, and it stays with you after the idea: how to film it, replies for the people who respond, and a record of which posts brought customers. When your account has nothing comparable to judge an idea by, it says so.

Does Whisp post for me?

No. You film and post yourself. Whisp only reads your Instagram account. It never posts, comments or sends messages for you.

What does Whisp read from my Instagram?

Your posts and Instagram’s numbers for them: the caption, the cover or carousel slides, and the words spoken in your reels when transcription is switched on. It reads comments only if you give it that permission, and it never stores who wrote them.

Can I see what Whisp remembers about me?

Yes. Your profile shows the account brief Whisp wrote from your posts and every note it keeps. You can edit or delete any of it. When the Advisor saves something new it says “Noted”, and you can undo it.

Will Whisp grow my account?

It can’t promise that, and it doesn’t try to. It gives you a plan, help filming and replying, and an honest record: Instagram’s own numbers around each post next to the inquiries, bookings or sales you log. A number Instagram doesn’t report is shown as unknown, never as zero.

Which Instagram accounts work?

Instagram professional accounts, Business or Creator. If yours is a personal account, you can switch for free in Instagram’s settings. You can also start without connecting and connect later.

What does it cost?

Your first week is free. After that it’s $18/month if you want to keep going, and you can cancel anytime.

What do you do with my data?

We use your answers and Instagram data only to write your plans and advice. We never sell it or use it for ads, and you can delete your account and all of its data from your profile at any time.

Read the privacy policy

How do I get an invite?

Whisp is in a private pilot, so you need an invite code. Ask the person who told you about Whisp, or message the Whisp team.

Have an invite?

Create your account, answer four questions about your business, and get your first plan.

First week free

Then $18/month. Cancel anytime.

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